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Samsung and Apple, and the great competition between them over the years and the great development in their phones in terms of design and possibilities and new additions to intensify competition between them to attract users and the conversion from one company to another and this is what Samsung did in the new announcement.
Samsung's new "Growing Up" story tells the story of a young iPhone enthusiast since 2007 and his use of the following iPhone models over his life compared to his wife who uses Samsung phones and his suffering with the iPhone when charging or falling into the water and stand in line waiting for the new version of iPhone to end Switch to Galaxy Note 8.
At the end of the announcement, the young man walks happily next to the queue waiting for the phone, x with a young man waiting with a fairly distinctive haircut ready to get the phone and you announcement: