A recent study conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the Saudi Arabia Family Entertainment Centers Market is projected to grow at a CAGR of 12.4% by the end of 2028. The Saudi Arabia Family Entertainment Centers Market is booming because an increasing number of consumers prefer modern ways of entertainment over traditional entertainment options. Also, the growing availability of diversified gaming and entertainment options aids to fuel the market growth. Furthermore, Saudi Arabia Family Entertainment Centers Market is one of the most emerging markets that grow continuously owing to the fast integration of new technologies like the Internet of Things (IoT), artificial intelligence (AI), cloud computing, and others. However, the capital expenditure for establishing a new set-up for entertainment is high. Also, fun center ticket prices are increasing constantly owing to various economic factors. This is not affordable for some consumers, which in turn may act as a huge restraining factor for the market growth.
Growing Preference for Indoor Entertainment
Family entertainment centers are increasingly preferred as entertainment and partying options by families over outdoor entertainment centers they offer new and diverse activities for everyone to enjoy. Thus, people are preferring indoor entertainment centers to enjoy themselves with family under a single roof. Moreover, the flourishing tourism industry of Saudi Arabia due to increasing government initiatives is also supporting the Saudi Arabia Family Entertainment Centers Market. Furthermore, these indoor fun centers are suitable for every season, which does not affect any fun time or experience due to weather changes. All these factors result in fostering the Saudi Arabia Family Entertainment Centers Market during the forecast period (2022-2028).
Diversified Gaming and Entertainment Options Fuels the Market Growth
The presence of a variety of games such as video games, and arcade games, gaming consoles, machine-based games, and VR-based games are attracting teenagers to these gaming entertainment solutions. Advanced technologies such as virtual reality and 3D display are generating growth prospects for the market players. Moreover, various family entertainment centers offer food and beverages and provide space for hosting parties. Furthermore, family entertainment centers follow strategies such as offering gift cards, discounts on a weekend, and bonuses that expire within a certain timeframe that is already conveyed to customers. This encourages customers to visit a specific family entertainment center.
CHALLENGES/REGULATORY in Saudi Arabia Family Entertainment Centers Market
Challenges: Customer Retention is Becoming a Challenging Task for FECs
Family entertainment centers are facing challenges in attracting visitors on a repeated basis. Since it is impossible to make changes and develop the family centers constantly and immediately to attract footfall due to the notable investment required in changing offerings. Also, due to land and expenditure concerns, family entertainment centers cannot make changes or set-up new rides in a small timeframe. This is a major challenge responsible for significantly limiting the revenue growth of FECs in the long run.
Trends- Remarkable Investments by Malls for Entertainment
An increasing number of malls in Saudi Arabia with the presence of entertainment centers attract many consumers. Since consumers visit malls on weekends, generally for shopping and spending time at restaurants. The presence of fun centers at malls allows consumers mainly children and teenagers to play games and other indoor sports with family as well as friends. Therefore, entertainment centers are becoming favorite hangout places for families with a combination of shopping, eating, and play area. Family entertainment centers are booming by attracting consumers of all ages thereby, bolstering the growth of the market during the forecast period.
Segmental Coverage
Based on visitor groups, the Saudi Arabia Family Entertainment Centers Market is segmented into Families with Children 0-9, Families with Children 10-12, Teenagers 13-19, Adults 20-25, and Adults Greater than 25. Among these, Teenagers 13-19 dominate the market due to the growing popularity of entertainment centers by widespread marketing from movies and social media. Also, the growing demand for arcade gaming, AR and VR-based games, and the adventurous as well as thrilling experience of amusement parks under a single roof is driving the growth of Saudi Arabia Family Entertainment Centers Market. Moreover, the families with children (0-9) segment is expected to grow at the highest rate during the forecast period, as the families with children of age between 0 and 9 years are more focused on shaping their children’s future through numerous activities, whether it is fun or education.
Impact of COVID-19 on Saudi Arabia Family Entertainment Centers Market
The unprecedented COVID-19 pandemic negatively impacted the Saudi Arabia Family Entertainment Centers Market. The market faced a huge decline due to a complete lockdown and social distancing norms. As a result, many market players were forced to shut down their operations. Thus, both demand and operation in the Saudi Arabia Family Entertainment Centers Market declined significantly, negatively impacting market growth in a short period. Moreover, mostly people were staying in their homes, which in turn negatively impacted the growth of the Saudi Arabia Family Entertainment Centers Market.
Competitive Landscape
The leading market players in the Saudi Arabia Family Entertainment Centers Market are Al Hokair Group, Dar VR, Dave & Buster's Entertainment, Inc., Merlin Entertainments, Xtra Life, CEC Entertainment, Inc., Planet X, Landmark Group, Smaaash Entertainment Private Limited, Tek Zone, CAVU Designwerks Inc., Abdullah Al Othaim Leisure Co., KidZania Jeddah, Mantech Company Ltd., and other prominent players. The market is highly fragmented with the presence of several manufacturing companies in the country. The market leaders retain their supremacy by spending on adding new fun equipment and development, incorporating cutting-edge technology into their goods, and releasing upgraded games for customers. Various tactics, including strategic alliances, agreements, mergers, and partnerships, are used.
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