the only way for a difference to be made is if population wide efforts are made, so I am afraid you are right ... I need to be more proactive when it comes to this as well, but sometimes it can be difficult. In my case, as a college student and living off campus, we have very limited off campus recycling so it makes it difficult to recycle the plastics which we do use accordingly. I have been pushing my roommate, who is in USG at our school to push for off campus recycling since my sophomore year, but just like our gov't nothing seems to get done.... at least you and I know that change is needed

see ya around