A Mild is the first nicotine low (Low Tar Low Nicotine) cigarette in Indonesia with tar / nicotine composition 14 mg / 1.0 mg. Not only on the composition, HM Sampoerna also made changes to the A-Mild packaging by reducing the contents of 20 sticks to 16 sticks. To innovate this one product, obviously HM Sampoerna not kidding. It can take up to two years for the preparation process. Understandably, at that time there was no benchmark of products that can be used as a reference, including in the international market. There are only surveys and research involving consumers, including blind tests that are not only done once, but several times in some cities.
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