SEO Services For Small Businesses
The goal of any marketing campaign is to get your product or service in front of your target audience and persuade them purchase it. Up to now there have been many ways to do that including marketing stalwarts TV and radio. These methods have proven themselves over time but the advent of the digital revolution has called them into question recently. Does it really pay to produce and air a 30 second TV or radio commercial anymore? The fact is the Internet and search engine optimization (SEO) has created an existential crisis in the world of traditional marketing. Let’s take a closer look at SEO and find out why that is.
What is SEO?
SEO is the process of raising the visibility of a website in a search engine’s non-paid results so that when someone searches for a product it’s your website that appears at or near the top of the page 1 results. Optimization typically involves producing content that is rich in keywords and updating said content on a regular basis. Other techniques involve creating backlinks or inbound links and the utilization of relevant images, videos and other types of content.
Why is it SEO important?
People use the Internet to find things. If you need proof of that consider that nearly 95% of all Internet activity begins with a web search. While that by itself tells you something about the importance of search engines what’s even more important is the fact that 75% of people who search for something will not browse past the first page of search results. People conduct 100 billion or so searches each month on the Internet and with 75 billion of those searches they never wander past the first page of search results. That is why SEO is important.
SEO Pros
Here are the top 5 benefits of opting for a SEO campaign.
Brand Awareness – Having your product appear at or near the top of search engine results will have an effect on your brand awareness that few other things can match.
Enhanced Company Image – First page results are generally perceived by searchers as reflecting higher quality, more trustworthy brands.
More Traffic – Since 75% of searchers never wander beyond the first page of search results it stands to reason that the websites on the first page receive the lion’s share of traffic.
ROI – The price of an effective SEO campaign is typically a fraction of what a TV and/or radio advertising campaign would cost. Lower cost means faster ROI.
Cost Effective – SEO is incredibly cost effective because of its inbound nature which targets those already searching for your type of product or service.
In short a successful SEO campaign that places your business at or near the top of search engine results can be transformative for your company. And you won’t have to take out a huge business loan to afford it.