A Content Marketing & SEO Playbook (Featuring David Sinick of PaleoHacks)

Here's the most recent podcast that we did with Phil Newton over on The Hustle & Flowchart Podcast. This is a repost of the shownotes from our main blog.

Although he looks like he is 18 years old, David Sinick is actually a digital marketing industry veteran. As the CEO and co-owner of Paleohacks, one of the largest Paleo communities on the web, he has been behind the scenes for over 8 years on everything from NYT bestsellers, online summits, high end coaching, information products — in niches from women’s dating & relationships, black history, to Paleo & health and wellness.

Dave took an online forum with zero revenues to a 7-figure company with 7+ products and a list of 600k+ in less than 3 years. He has done this with 7 employees and 20 writers.

On today’s episode, David will share his strategies and tips on how to scale out the competition when it comes to online marketing world. We’ll surely learn a lot from his expertise in running the show “Paleohacks”.

“We all have the same 24 hours in a day, if I’m going to do something I’ll do that right the best I can possibly do it. Go for the gold. The day is gonna go by anyway so might as well just do it. Everybody should have this “let’s do this best” approach.” – David Sinick

Some topics that were discussed include:

The biggest revenue streams for Paleohacks
How Paleohacks gets over 2 million visitors per month
How they manage their traffic and their advertising
David's philosophy on building a platform
How to do a content audit to consistently boost SEO
The benefits of republishing older blog content
How Google measures quality content
The best frequency to publish content and why
David's philosophy on content syndication
Which platforms to focus on for the biggest traffic gains
Why you should create different blog titles for Google and Facebook
How to monetize content using the idea of marketing layers
Online marketing vs. advertising
The parallels between content marketing and investing
The vital SEO tools to ensure your blog continually grows
How to make even more money from your existing email list
Why you should not worry about getting backlinks to your site
Why and how to focus on your site's loading speed
Plus so much more!

Contact David:

References & links mentioned:

Hopefully you're enjoying these podcast episodes! We'd love your feedback and questions. Also, if you know someone that would make a great fit for the show, please let us know!

Enjoy,
Matt Wolfe