Image Optimization:Tips For Better Search Engine Rankings

in seo •  6 years ago  (edited)

seo_friendly_image_optimization.pngSEO for images Optimization
As Disguised earlier in Blogger Planet Images are such important asset in any online business which triggers several dimensions in the users,you may not notices that images can also generate ton's of traffic from search engines to your site

This image optimization involves better placement in search results, optimization for user experience and optimization for easier sharing of images on the social web.

Coming towards the topic, have you ever puzzled

What's the difference between a JPEG, GIF and PNG? where should I use one?
Why do we need to add "Alt Tags" to images?

In this competitive world these SEO factors also impacts your website so In this post your going to find answer for those questions and tips for optimizing your images to improve their effective performance on-page and in search

1:File Name
SEO for images Optimization

Before upload loading an image, pick a file name you want that image to rank for and in-turn it also acts as an keyword element on the page or article you are writing,make the image file names easy for Google to comprehend

Example: Imagine you’re Google and when you come across an image titled file-01.jpeg. you can't determine what the image stands for? It would be much easier to name an image file more accurate related to the topic of the page like:Optimize-Images-SEO-2014.jpeg, if the content on the page is also about optimizing images for SEO. hence Google can use this data to figure out what a site is about.

2:Alt Text
SEO for images Optimization
SEO_Friendly_Image_Optimization_alt_tag.jpg
The [alt] attribute adds SEO value to your website. When spiders or bot's crawl your page it can't recognize the image as we can hence it uses the alt tag to recognize what’s the picture is about and helps in achieve better rankings in the search engines by associating keywords used in the images alt tags.

simple alt tag code is given as alt="this is your alt text"

Example:

3:File Size
SEO for images Optimization You know page load times matter for SEO hence reduce the files sizes of your images according to your application

Tip's to reduce the files sizes of your images:

Crop your images to the correct size according to the application.
Show a smaller image and provide the option to view the image in lite box or pop-up on a separate webpage.
Reduce resolution much as possible to acceptable level which in-turn increases the loading time of your page.

4:The right images

Finding the right image related to the content is very important,images adds another level of impression to the user about the article or page,which is the resion why people share the article which in-turn increases back-links to your site.

Here are some of the best places to actually find images:

Google Image Search-Worlds 1st largest service for finding free images.
Flickr – Probably the 2nd largest service for finding free images.
Stock.xchng – A ton of royalty-free stock images.
IStockPhoto – Large selection of stock photos that you can buy.

Here are some other tips to Optimization your Image:

Use an image sitemap file: consolidating your images into a single directory rather than having image files spread in numerous directories and sub-directories across your domain. An image sitemap would simplify the path to images for search engines.
Use commonly supported file types: It’s widely recommended to use JPEG as a first choice, and PNG as a second choice.
Monitor page load times: check wheather your page load time is between 3 and 5 seconds ,this is the optimal loading time.
Use keyword-rich text
Test Your Images: As the Author of Blogger Planet I prefer to test an image i uploaded so that the image is seo friendly

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