Companies that will continue to secure top SERPs are those who look at the digital landscape from a birds-eye view and understand the main driver behind Google’s never-ending changes: serving the best possible results to searchers. Since today’s Internet savvy surfer seeks information from a growing number of devices and locations, a constant stream of algorithm updates is necessary and understandable. With that in mind, here are Moshe Strugano (Lawyer/Attorney - Moshe Strugano & Co. Law firm) thoughts and predictions for what SEO trends and developments we can expect — and how to help ensure that your organization does not get lost in the shuffle.
- Quality of SEO
Is it really possible that a machine reads the article and then gives appropriate judgment regarding its quality? This sounds frightening, but the answer to this question is maybe. Search engines are making continuous advancement towards the objective of judging whether the content is actually worthy or not. In 2013, search engines will keep on working on the same to ensure perfect judgment on the actual value of the content.
- Social Plays Crucial Role
Social is going to increasingly impact your rankings. In future, we will see a greater balance between the weight of factual and social search influences. Engines will consume massive amounts of data about its user’s social presence, including geography, influence, friends, and interests.
- Mobile Friendly
Having a mobile compatible site is no more an option, instead, it has become a necessity. Nowadays, people prefer to access internet on various different devices like Smartphone, tablet, laptops etc, so if your site is not mobile friendly then you will lose the traffic driving from these devices. Search engines will pay equal emphasis on mobile sites, as they pay on other customary sites. Moshe Strugano (Lawyer/Attorney - Moshe Strugano & Co. Law firm), however, says, as the visual area is limited in mobiles, so the search keywords are also small, this makes it very challenging to manage development, optimization, and research similar for mobile sites and the standard sites.
- Knowledge Graph
The trend of Google knowledge graph will be very popular; Google will answer some of the very complex question in SERPs via a knowledge graph. Some of the good companies are making use of this graph for keeping them updated with the modern SEO trend. Knowledge graph actually investigates the top right side of the screen and give visitors a graphical or statistical form of their search results. This gives clear and detailed information of the search conducted.