The Big Impact of SEO Compatible Content
Back in 2018, Google updated the algorithm to include Neural Networks. This was a game-changer for SEO article writing or copywriting. A neural network is a series of algorithms that recognize underlying relationships between a set of data through a process that emulates the way the human brain operates. The BERT algorithm update enhanced this process. So in short, the age of keyword stuffing, keyword optimization is over for SEO article writing. Previously we could rank web pages by optimizing it for major keywords semantically.
Why SEO Compatible Writing is Important?
According to BrightEdge, the share of organic traffic is 53% of all site traffic. For B2B where the transaction size is higher, the volume is 64%. This statistic itself is required to understand the importance of Organic Rankings, and why SEO article writing is important.
How to write a quality SEO Compatible Article?
For any page, there will be a target keyword. But optimizing content around the keyword is not enough. The deep learning element of machine learning which Google has incorporated in the algorithm looks for the subject, its authority, and expertness. See a real example here comparing search results before and after. User-oriented optimization was considered as #1 SEO trend of 2020 by SEJ Report and High Quality, Optimized Content as Trend #2. This underlines the fact said above.
For example, consider this search query: "Applications of Blockchain in Agriculture". How to rank this? The answer is simple: Write a very expert opinion piece around the topic.
Before 2018, you could rank for this keyword by semantically optimizing the content around the main keywords and LSI words. But now you have to write a piece of content that serves the intent of the search query by providing relevant information, expert data, insightful opinions.
In this case, the person who writes this piece should have enough knowledge on Blockchain as well as in the Agriculture domain. He should be able to talk on how the different technical aspects of Blockchain address the specific functions of agriculture.
Real-life example: If you are going to a showroom to purchase a car, assuming you will have decent knowledge about the car, you can figure out whether the sales representative has enough knowledge about the specifications of the car. You are the algorithm here and the sales representative is the web page.
Myths on SEO Article Writing
I already talked about Keyword Optimization, and the concept is outdated. Another myth is content length, almost all the SEO experts suggest content length is a strong ranking factor. However, the ultimate authority, Google itself, has a different opinion. John Mueller of Google suggests content length is not a ranking factor.