Many website owners concentrate money time and effort solely on increasing visits and yes this is important, however most sites have simple problems with their site that when solved can have a huge effect on their conversion rate and ultimately the bottom line of their business.
Is it easy for your potential customers to find out more about the product? are all the technical specifications of your product online? Is it easy for your customer to navigate from page to page and product to product? Could you reduce the steps taken to navigate from a product page to a sale? or even from the homepage to sale?
Plenty of sites have a product page and picture and some sales jargon. What are you doing to improve this static commonality between thousands upon thousands of sites?
An example of increasing usability would be an online pram business allowing users of the website to customise their own pram. From the hood to the wheels.This dramatically improves the usability of your site provided it’s easy to customise and will dramatically increase time spent on site by each user.
Why is this the case?
Because customisation allows the user to become more committed via personalisation with your product and brand. Check out the next video which goes into more detail and uses rozibaby.com.au as an example.
If you have any further questions on this episode and any other SEO Melbourne TV episode or would like a free site appraisal talk to us. [email protected]
Find out more at:
https://seomelbourne.com/video/how-to-increase-conversion-rate-intro/