Since some of the last years, online stores have become an integral part of the shopping community. During the pandemic, people have switched their earning ways to virtual ones.
Payments are made online and virtual business is at its peak. This has given rise to the urge of earning money online. People started making online stores and selling things online.
Back in the days, all this was much easy as there were fewer people who knew about online stores. As the competition has increased, users will be looking for the best they can get.
Suppose, you are creating an online store to sell your products and get traffic. But what if the users don’t even see your store? To answer this question, you will have to create a better Steps to Improve SEO for your PrestaShop store.
To stay in the competition, you must have one of the competing SEO in the market. To create a precise and attractive online store, you must have the best SEO strategy.
To create a powerful and effective strategy, you will need to follow some crucial steps in constructing your online store. Here are some effective ones:
- Using Unique Titles and Providing Meta Description
- Using Single Domain
- Avoiding Plagiarism
- Using keywords in URLs
- Providing Sitemap
1. Using Unique Titles and Providing Meta Description:
The most important tags on the website are probably your titles. Creating suitable and relevant titles for your products is very crucial. The meta title must explain the nitty-gritty of the products.
The user must get a gist out of your product and website. For example:
• Title: Laptops (Using less than 70 characters is optimal for search engines)
• Meta Description: The best performance and good-looking laptops. (Meta description has the optimal length of about 150-155 characters)
Meta Description refers to the information that you have given in your content. This information must be precise and comprehensive. It must be to the point also.
Sometimes, writers face problems using complex and compound sentences.
Doing so can help you create catching and magnetic SEO content for your store. If you are feeling any hesitation or facing problems regarding this. You can use paraphrasing tools to help you in this.
Paraphraser is a tool that can paraphrase your content and change the words with their best synonyms.
There is no option for you to copy and paste the URLs. Data redundancy is the thing search engines are averse about.
You must not copy URLs but create them of your own. Create the new and unique. It helps to make your content more precise and descriptive.
2. Using Single Domain:
When you create a website or store, you need to use domains for your sites. One may have more than one domain.
In creating online stores, you must opt for only one domain. You must select one out of them because of the site crawlers. When they crawl through the website, they will consider these links as two different domains.
This will lead them to a misinterpretation and they will report the site to be duplicated in content. Due to this, the website will be ranked poorer and you will lose traffic.
To stay safe, use only one domain.
Read More: https://www.hiddentechies.com/blog/prestashop/improve-seo-prestashop-store/