Several factors affect your website and the way it works. When it comes to Server Location, it refers to the location of the data centre where your website is hosted on the internet. It is an important factor that affects various aspects of your website like SEO, load time, speed and other essential factors as well.
Our internet world is without borders, so the consideration of the location of the data centre seems insignificant. Although localized web-hosting is still very relevant to SEO, quick website loading time is very important for the user experience.
How does server location affect your website SEO and speed?
After opening the website, it passes from the data centre of its host to the user by a passage of an interconnected network known as the Internet. Such data is transferred by the fastest and most efficient path of the network to reach the users within the internet.
The internet is now served using fibre optic cables. Such cables are capable of transferring data near the speed of light. When data is travelling at this speed, users will only experience a delay of 10 milliseconds, which can be neglected.
Some facts about website speed you should know:
• 7% decrease in the conversion rate of your website can be caused by just a 1-second delay.
• If your website loading is delayed for 3 seconds, you might end up losing 40% of your visitors.
• If you are improving your website speed by 2.2 seconds, it will increase 15% of the conversion.
• According to the largest e-commerce websites, it is known that they end up losing $1.6 billion in sales every year just by a delay of 1 second.
• Google has also mentioned that a very little slowdown of their search result ends up losing around 8 million searches per day.
You can now calculate and imagine how important it is for the website to work fast and with a decent speed rate.
Affect of Localized Web-hosting on Speed and SEO
Your website’s server location directly affects the loading speed of your site. Your website will load data fast when your visitors will be close to your website’s data centre.
When it comes to SEO, the server’s location plays a very tiny role. You do not need a host your website in any particular geographic location. You just have to use what works best for you and give information using webmaster tools.
Final Words
• Your website speed can be directly affected by the physical location of your website’s data centre.
• Your website can be affected by the delay in loading time you might end up losing visitors and decrease in the performance on search engine results.
• Local hosting helps users making easy and smooth payments in their currency.
If you are facing such issues, you can speed up your website by locating a server near the website’s data centre. It will help you and your website to improve performance and give the best experience to your users. You can either buy a server located in the area your website serves or you can buy CDNs.
Interglobe server provides servers in more than 20 countries around the world. You can check out our Cheap Dedicated Server Hosting Plans to choose which location suits you the best.
CDNs load your website from the location a user is present in. For example, if your user is in the USA and your website is hosted in India, a CDN will use the server located in the USA to serve your website quicker because of the physical location of that server being nearer to the user’s physical location.
It is up to you to choose what is best for your website. We hope the above information about server location and its effect on website SEO is useful for you. You can visit Interglobe Server and ping us if you have any queries regarding servers.