Friendz is a platform that allows everybody to become ambassador of their favourite brands. Awesome! How? They take pictures aligned with the company needs and share them on their personal social media profiles.
With its business model, Friendz innovates the relationship between the publisher and his audience. Therefore, the marketing communication system is not based on the typical top down system anymore (where brands target the market as a whole), but it is peer-to-peer instead. The reference target of the contents posted by a Friendz, in fact, is his peer community composed by people that he directly knows or acquaintances. Taking benefits of this relationship, the transmission of advertising message always results fresh and genuine to its final recipients.
Today we are here to talk about the way our business model works: how to get the coins, how to use them and how Friendz works even better using the blockchain.
Let’s start!
How does Friendz business model work?
First things first, Friendz is proud to have introduced in the digital marketing scenario a new way of doing advertising, based on peer-to-peer communication. We deliver our services in the form of Fun and Brand campaigns, vehiculating companies advertising messages through the collaboration of our community of users.
Brand campaign are designed by clients to reach specific marketing goals while the Fun campaigns are generated by our team to keep high the internal level of engagement of our community.Fun campaigns are open to everybody but they are available just for a limited number of participants (first come first served!), while Brand campaigns are just sent to a target of app users considered suitable by the client company.
After downloading the app, users can login with their Facebook account and they can see a list of the active campaigns and choose the one they want to participate in.
Friendz ICO Referral Program
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