Preparation is half the battle, so getting ready for the biggest retail event of the year is not only crucial but mandatory. Below you will find some tips that will help you organize your schedule before, during, and after the conference.
Step 1: Scan the speaker’s list and highlight the most relevant to your industry
Why you should do it: The speaker list is quite long and interesting this year. Define your strategy and plan the speeches of the key targets you wish to attend. According to your specific business needs, pinpoint the content that is most likely to meet your needs.
Step 2: Contact them asking for a quick coffee at the event
Why you should do it: Do some research and try to find the contact details of the people you wish to connect with. Prearrange a quick cup of coffee, or some tea, preferably before the days of the event as the schedule will be pretty busy for everyone.
Step 3: If you rent a booth, optimize the visitors’ experience
Why you should do it: Your presentation needs to be clear and precise so researching beforehand is important. Find out where your both will be located, and cross-reference the equipment that you will need with the equipment that will be provided to you. Then, set your daily budget and customize your booth based on the tone of your brand and your target group. Lastly, inform your existing contacts of your attendance at the Shoptalk conference and encourage them to drop by your booth.
Step 4: Make sure you have a precise plan per day
Why you should do it: Each day at the conference will be super busy so make sure you have planned your days as best as possible. Depending on whether you are an attendee or a vendor, modify your stay accordingly, making the best out of it. Strike a balance between getting informed and letting others know about your brand.
Step 5: Follow up with your new connections when you return home
Why you should do it: Getting to the event was half the job, the other half lies in nurturing the connections you made. When you get home, take some time to debrief your team on your experience and come up with a business plan that will convert your new leads. Conclude with an evaluation of your attendance and determine if you met your objectives.
Learn everything you need to know about Shoptalk 2022 here.