To make the site more user friendly and search engine friendly, the WebPages should possess few characteristics. Those are the two wheels of a two-wheeler and if one fails, the other won’t work. The site should be made more user friendly because it makes the user engage with the content of the site. The user retention rate should be made high and we should bring down the bounce rate. Meanwhile, making the site search engine friendly will optimize the site for the search crawlers to crawl the site easily and helps in better indexing. This plays a major role while the user searches for an answer and if our site provides the answer, it should appear on the top spots of search engines.
Here are the few things which we should focus on.
- Responsive Design
The site should be viewed in Mobile, Tablet and Desktop computers without any issues in User Interface. The content should adjust automatically by recognizing the screen size and user won’t be having difficulties accessing the page. If the site is not responsive enough, the user retention rate decreases and bounce rate increases. This results in loss of traffic, loss of top spot in search engine ranking pages among other negative consequences. It can be eliminated simply by making the site responsive. - Cross Compatibility
People use various kinds of browsers for accessing internet and our site should be viewable same across the browsers. There shouldn’t be any issues with particular browsers since people tend to use IE / Mozilla Firefox / Safari / Chrome / Opera and others. - Speed of the Site
Since people tend to prefer ISPs with better speed options, it is obvious that they need the information they require at lightning speeds. If we can’t able to make our site load faster, we’ll be losing a lot of valuable users. Reducing the number of HTTP requests, usage of progressive media image and CSS Sprites are highly recommended among other speed tweaks. - Usage of Colors
It’s obvious that the colors play a huge role in emotional behavior of human beings. There’s a reason why restaurants use Yellow / Red color as it increases the appetite of user as well as making us hungry. Similarly, usage of colors in the theme plays a major role. The color usage should be made in such a way that it should please the eyes of users. Matching the theme with logo color is a recommended idea. - Meta Content
Meta content plays an important role in telling the search engines what the site is about and make it easy for the crawlers to crawl and index the webpages of our site. It is mandatory if we want to make our site search engine friendly.
The overall proposal is to make a site redesign in such a way that it is pleasing to users as well as the search engines.
