Everyone makes using social media to drive traffic sound so easy. All you have to do is post a few times on Facebook, Twitter or LinkedIn, and the traffic will start pouring in.
The reality, like with anything else is that you need to spend enough time learning how to do it properly.
If you didn’t already know, social media traffic is one of the largest referrers, when it comes to driving web traffic, at your disposal.
In fact, according to Shareaholic, social media traffic makes up 31 percent of overall traffic, with Facebook alone accounting for 17.41 percent of the traffic.
With high-quality visitors from social media, you can build a business. With social media traffic continuing to grow, it's never too late to get started.
To be successful in driving more traffic with social media, you'll need a strategy.
A good social media strategy will serve your company in many ways:
• Increased traffic
• Relationship building
• Better customer retention/satisfaction
• Better customer service
The one thing that you have to remember is that consistency is key when it comes to your social media strategy. If you only execute your plan for one day, you'll see no results.
If you just do it for a month, you'll see some results. If you execute it for a year, you will see a significant increase in traffic. If you are looking for a magic bullet that will allow you to get the traffic without doing the work, you’re not going to find it.
You have to work at it if you want to build long-term sustainable traffic for your business. If you fully commit to your strategy, you’ll reap the rewards of your hard work.
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