With the technological trends shifting every day, social media has become one of the most important platforms to market your products and grow your business. If used effectively, social media can help generate leads and boost your profits. Let’s discuss ways through which social media can help grow your business.
1. Generating Leads
Lead generation is an important aspect of any business. Leads are people who are interested in your products/services and have expressed their interest. The lead generation process can be improved through social media. Through the content that you are posting on your social media, the task of lead generation can be made more effective.
One of the biggest advantages of social media is that the customer will be ready to interact with the sales team there and then. As compared to email marketing, the process is extremely short and simple. Moreover, social media allows customers to see the human side of the brand. They have more to relate and there is a higher chance of making more sales.
There are several ways through which companies can use social media for lead generation. For example, sharing links to gated content can help you generate meaningful traffic to your website. The best part about advertising on social media is that you can always make it fun. The marketing team can sit together and develop strategies for running contests on their social media platforms. Along with lead generation, these activities can help brands develop their brand image as well.
2. Drive Website Traffic
No matter what the size of your business is, you will need to devise a strategy to drive traffic onto your website. Using social media can help you improve your website’s stats. One of the ways you can generate traffic is by focusing on your profile. It is natural for any visitor to notice your company bio when they visit your website. This is the case with all social media platforms such as Facebook, Instagram, Twitter, YouTube, etc. Updating your bio consistently will help you generate traffic to your website, improve customer retention and decrease your website’s bounce rate.
Most websites have a blog. Having a blog improves the site’s visibility and is known to improve its search engine ranking. Social media platforms help to promote the content and generate more leads. It is recommended for brands to generate at least 12 blog posts per month, which will help them attract potential clients as well.
Blog posts can also be used to quote snippets of your article which further helps in improving the ranking of your website. Additionally, you can devise your content in a way that makes it easy to share. Posting content during specific hours can help improve engagement and reach. Depending on the country that you are in, certain hours are better in terms of posting content.
3. Helps in Analyzing Competitors
Though not entirely the reason to grow one’s business, social media is known to help analyze competitors. It gives brands a chance to see how their competitors are performing and what tactics they are using to improve their social media presence. However, it should be kept under consideration that content must not be copied. Copying from your competitors will cause a brand to lose its credibility.
There are several tools in the market that can help conduct a competitor analysis. Moreover, if it is not possible to track your competitors on social media you may take the help of the relevant Digital Marketing Services to help you out. Analyzing your competitors and their performance will help you keep in touch with market trends and perform better.
4. Improves Search Engine Optimization
Over the years, SEO practices have changed considerably. SEO is not conducted just through keywords analysis and keyword ranking practices. It is also focused on keywords and searches a user needs, along with long-tail searches. It is important to understand that social media channels function similarly to search engines. A digital marketing entrepreneur, Neil Patel, supports the fact that social media marketing is the new form of SEO.
Therefore, maintaining your social platforms is extremely important if you want to improve the website and social pages. This is how it works – consider a person who is searching for you on their favorite social media platform. If they find your brand’s page easily and furthermore, like your social media page, you can only imagine how much they would be inclined to purchase from your brand!
It is the job of the marketing team to make sure that their brand's page is the first one to pop up when it has been searched for. At the same time, it is also important to keep into consideration the fact that the SEO of your website or your social media handles will not be improved overnight. It can take months for Google to recognize your brand's social media pages and your website. The key to establishing your SEO is consistency on all the social media platforms.
5. Improved Customer Service
Another great advantage of social media is the fact that it can help brands improve their customer service. Marketing strategies nowadays are highly focused on improved customer services. In the day and age where word of mouth travels like a forest fire, there is no way to suppress negative customer feedback. Businesses are required to be as transparent as it can get. Social media platforms such as Facebook have customer reviews and ratings that give potential customers an insight into how the business is performing.
Other than collecting reviews and ratings, social media platforms are a great way to build trust and loyalty among customers. They can help create a loyal fan base. It is worth mentioning that all content on social media should be authentic and unique. Moreover, it should be creatively composed and up to date with the changing trends. Nowadays, marketing heavily relies on bloggers and social media influencers. Therefore, if a blogger or influencer recommends a product or service, their feedback is highly valued.