Social Marketing :Concept,Definition, and its current prospects

#Concept
The societal marketing concept is a marketing concept that holds a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.In the process of social marketing process ,social value is also created .

#Definition
Social marketing is the use of marketing theory, skills and practices to achieve social change. ... Social marketing seeks to develop and integrate marketing concepts with other approaches to social change. Social marketing aims to influence behaviors that benefit individuals and communities for the greater social welfare .

#Prospects
In current times,social marketing gets new dimensions when socials networks are being used in this case.
Social media has developed one step more the activities of social marketing.Now ,it can easily be said that in future this theory will be being used more to reach the optimum people .