Sure thing @anonymit. I'll check it out. I don't personally use Snapchat but to take a crack at your question, if the system is not based on likes then simply put, people must want to see your content. Seeing how manipulation of Youtube, Facebook and Twitter Snapchat may not be as manipulated as easily.
RE: Newbie post - The thing that makes Snapchat different.
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Newbie post - The thing that makes Snapchat different.
I have further thoughts at another blog that it is the interaction and user engagement of video that makes it more of bidirectional media than static content publishing. I agree that Likes (votes) are not a user engagement metric.
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