You Should Know These 100 Social Media Marketing Statistics

in social •  3 years ago 

Social Media Marketing Statistics: Over the current years, the expansion of social media has made it clear that these trendy communication platforms must be a part of any firm’s primary marketing channels.

For many individuals, social media is used every day for leisure, socialization, and even information consumption. It’s in all places – and that’s an excellent factor for companies searching for to develop.

With over 53% of the world’s inhabitants on social media, it’s important that your online business has an efficient social media technique that helps you attain your meant viewers.

That will help you get on observe and plan your method for the remainder of the 12 months, we’ve compiled an inventory of important social media statistics so you recognize the place to focus your advertising and marketing efforts and get the best ROI.

Prime 100 Social Media Marketing Statistics
Common Social Media Statistics

  1. Social media platforms gained 490 million customers in 2020. (Hootsuite)

  2. The international locations that added probably the most social media customers in 2020 had been: China (+110 million), India (+78 million), the Philippines (+16 million), and Mexico (+11 million). (Hootsuite)

  3. 98.8% of customers enter social media through a cell machine. (Hootsuite)

  4. Younger adults proceed to be the technology with the best use of social media and likewise the broadest entry to smartphones. (Oberlo)

Social media users by generation - social media marketing statistics
Picture Supply: Oberlo

  1. 44.8% of world web customers used social media to seek model info in 2020. (Hootsuite)

  2. Fb stays probably the most extensively used social media platform. (Pew Research Center)

Social Media Buyer Conduct Statistics

  1. The newest social media statistics in 2021 present that a mean of two hours and 25 minutes are spent per day per particular person on social media. (Data Report)

  2. 54% of social browsers use social media to analyze merchandise. (GlobalWebIndex)

  3. 54% of Gen Z and 49% of Millenials say social media is their most popular channel for advert effect. (Pitney Bowes)

  4. Answering a grievance on social media can improve buyer advocacy by 25%. (Convince & Convert)

  5. 79% of shoppers count on manufacturers to reply within a day of reaching out over social media, however common model response charges throughout all industries are decrease by 25%. (Sprout Social)

Social response rates by industry - social media marketing statistics
Picture Supply: Sprout Social

  1. 79% of individuals say that user-generated content material on social media considerably impacts their buying selections. (Stackla)

Fb Statistics

  1. Fb had 1.84 billion every day lively customers in December 2020. (PR Newswire)

  2. Fb utilization amongst teenagers is dropping regularly. Whereas 71% of teenagers claimed to use the platform in 2015, the quantity has now dropped to 67%. (GlobalWebIndex)

  3. Solely 8.9% of Fb’s viewers are within the US. (Hootsuite)

  4. 98.3% of Fb customers enter the platform on cell gadgets. (Statista)

  5. 48.5% of B2B decision-makers use Fb for analysis. (Hootsuite)

  6. Movies drive probably the most advert clicks on Fb. (DataBox)

  7. The typical engagement fee for Fb posts is 0.18%. (Hootsuite)

  8. Fb Stay viewership elevated by 50% this spring. (Facebook)

  9. 36% of individuals get information from Fb. (Digital News Report)

  10. Fb Tales have 500 million every day viewers. (TechCrunch)

  11. 18.3% of U.S. adults made a purchase order via Fb within the final 12 months. (Hootsuite)

  12. The perfect time to submit on Fb is Wednesday at 11 AM and 1-2 PM. Sundays present the least quantity of site visitors. (Sprout Social)

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Instagram Statistics

  1. It’s estimated that Instagram added 26.9 million customers between 2016 and 2020 — virtually double the incremental customers anticipated for Twitter, and way over some other social platform tracked. (eMarketer)

  2. 67% of Gen Z and 57% of Millennials use the platform, as compared to solely 38% of Gen X. (GlobalWebIndex)

  3. 36.2% of B2B decision-makers use Instagram to uncover and analyze new merchandise. (Hootsuite)

  4. 98% of entrepreneurs say Instagram is probably the most influential platform for influencer advertising and marketing, which is 44% greater than Fb. (Sprout Social)

  5. In late 2019, Instagram Tales had 500 million month-to-month lively customers. (Statista)

  6. 90% of individuals on Instagram comply with an enterprise. (Instagram)

  7. Common engagement fee for an Instagram submit is 0.85% (however that goes up to 1.05% for carousel posts). (Hootsuite)

  8. 83% of individuals use Instagram to uncover new services and products and 87% mentioned they took particular motion, like making a purchase order, after seeing product info. (Facebook for Business)

Instagram Stats 2021
Picture Supply: Facebook for Business

  1. Cellular-shot Tales adverts outperform studio-shot adverts a whopping 63% of the time. (Instagram)

  2. Tales Advertisements that draw consideration to the CTA button drive extra outcomes 89% of the time. (Instagram)

  3. The perfect occasions to submit on Instagram are Wednesday at 11 AM, and Friday between 10-11 AM. Sunday is the worst day for engagement. (Sprout Social)

Twitter Statistics

  1. Twitter had greater than 330 million month-to-month lively customers in Q1 of 2019. (Twitter)

  2. Twitter consumer statistics present its customers are influential and prosperous. (Neil Schaffer)

  3. Socially accountable adverts on Twitter carry out 12% higher than customary adverts. (Magna)

Twitter Statistics 2021
Picture Supply: Magna

  1. 93% of Twitter group members are open to manufacturers getting concerned in dialog, resembling offering assist and help. (Twitter)

  2. 47% of American Twitter customers favor culturally related manufacturers. (Business of Apps)

  3. 85% of American small companies discover Twitter indispensable for customer support. Hyperlink clicks account for 92% of all consumer interplay with tweets. (HubSpot)

  4. Common Twitter Advertisements ROI is 40% greater than different channels. (Twitter)

  5. The perfect occasions to submit on Twitter are Wednesday and Friday at 9 AM, and Saturday has the least engagement. (Sprout Social)

LinkedIn Statistics

  1. LinkedIn has greater than 722 million lively customers in 200 international locations and areas worldwide. (LinkedIn)

LinkedIn Stats 2021
Picture Supply: LinkedIn

  1. Among the many 700+ million LinkedIn members, Europe has over 198 million customers. (LinkedIn)

  2. As of 2019, the platform had 90 million senior-level influencers. (LinkedIn)

  3. LinkedIn is the highest-paid and natural social channel for B2B companies. (Content Marketing Institute)

  4. 55% of decision-makers use LinkedIn content material to select corporations and organizations to work with. (LinkedIn)

  5. 82% of B2B markers report discovering the best success on LinkedIn. (LinkedIn Marketing Solutions)

  6. LinkedIn SlideShare has over 80 million lively customers. (Influencer Marketing Hub)

  7. For 94% of B2B entrepreneurs, LinkedIn is the primary channel they use when they need to distribute content to varied social media websites. (LinkedIn Marketing Solutions)

  8. Utilizing LinkedIn’s Gross sales Navigator leads to a +7% greater win fee when closing offers. (LinkedIn)

  9. LinkedIn will get probably the most social media site visitors from Fb at 35.45%. Different social websites direct site visitors to LinkedIn at 21.83% (YouTube), 15.90% (SlideShare), and 12.36% (Twitter). (SimilarWeb)

  10. The perfect occasions to submit on LinkedIn are 8-10 AM and 12 PM on Wednesdays, and 9 AM and 1-2 PM on Thursdays. Sunday is the worst day for engagement. (Sprout Social)

YouTube Statistics

  1. YouTube is the second-largest search engine globally. (Alexa)

  2. 85% of U.S. teenagers had been lively on YouTube in 2019. (Statista)

YouTube Stats 2021
Supply: Statista

  1. YouTube accounts for greater than 25% of complete worldwide cell site visitors. (Sandvine)

  2. 18-to-34-year-olds use YouTube to view video content material on TV, 7.9% extra usually than primary cable, and 14.5% extra usually than premium cable. (Variety)

  3. Video consumption is among the hottest methods to eat content material, with 85% of U.S. web customers accessing online video via YouTube at the least as soon as per week. (Semrush)

  4. 37% of viewers ages 30 to 49 use YouTube as an information supply. (Semrush)

  5. Style and beauty-related content material resembling make-up and skincare tutorials, clothes haul, and product suggestions are the most popular content on YouTube. (Semrush)

  6. In 2019, 29% of entrepreneurs discovered that pre-roll skippable YouTube video adverts had been thought of as the best-promoting type on Youtube. (Semrush)

  7. Show adverts are the best YouTube advert advertising and marketing technique for 10% of entrepreneurs. (Semrush)

TikTok Statistics

  1. In 2019, U.S. TikTok customers spent extra time on the app than some other social media website, with a mean session length of 10.85 minutes. (Statista)

  2. By February 2019, TikTok hit 1 billion downloads, beating Instagram and Fb in-app shops. (Business Insider)

  3. As of January 2021, TikTok has 689 million world lively customers. (Data Report)

  4. 41% of the world TikTok customers are between the ages of 16 and 24. (GlobalWebIndex)

  5. 90 p.c of all TikTok customers entry the app every day. (Oberlo)

  6. TikTok’s common engagement fee is excessive in any respect to follower ranges. (Influencer Marketing Hub)

TikTok Stats 2021
Picture Supply: Influencer Marketing Hub

  1. TikTok is now providing advert credit for brand spanking new manufacturers promoting on the platform. There’s a $300 advert credit score and a $2000 advert credit score. (TikTok)

Snapchat Statistics

  1. 498 million folks use Snapchat; 265 million use it every single day. (Snapchat)

  2. Snapchat reaches 75% of Millennials and Gen Z. (Snapchat)

  3. 64% of corporations are on Snapchat. (Adweek)

  4. Snapchat customers are 60% extra possible to make impulse purchases. (Snapchat)

  5. 46% of Snapchat customers message manufacturers after making a purchase order. (Snapchat)

Snapchat Stats 2021
Supply: Snapchat

  1. 200 million customers verify Snap Maps every day. (TechCrunch)

  2. 20% of Snapchat customers take a look at Uncover every day. (Snapchat)

  3. Snapchat’s common income per consumer is $3.44. (Snapchat)

  4. Snapchat ads can probably attain 498.2 million folks. (We Are Social)

Associated: 10 Best Snapchat Accounts to Follow for Marketing Inspiration

Reddit Statistics

  1. In 2020, Reddit had 52 million every day lively customers, up by 44% in contrast to current years. (Reddit)

  2. Reddit receives greater than 50 billion+ month-to-month display screen views. (Reddit)

  3. Gen Z makes up 26% of Reddit Customers. (Reddit)

Reddit Stats 2021
Supply: Reddit

  1. 44% of Reddit’s month-to-month lively customers enter the positioning through cell app or cell browsers. (Search Engine Journal)

  2. Reddit is predominantly male. 15% of male web customers between 18 to 29 say they use Reddit. (Pew Research Center)

  3. Of all know-how fanatics online, 40% are lively on Reddit, whereas 38% of all Redditors are captivated with know-how (Reddit)

  4. The guests to Well-being and Health communities spend 15 occasions extra time on subreddits. (Reddit)

  5. 82% of Gen-Z folks say they believe Reddit when it comes to studying extra about merchandise. (Reddit)

  6. The most well-liked titles have greater than 20 and fewer than 120 characters. (Foundation)

  7. Exterior hyperlinks are probably the most appreciated sort of content material. (Foundation)

  8. Mondays and weekends are some of the best occasions to submit on Reddit. (X-cart)

Pinterest Statistics

  1. Pinterest now has 459 million month-to-month lively customers. (Pinterest)

  2. The variety of Gen Z customers grew by 40% between 2019 and 2020. (Pinterest)

  3. Girls aged 25-34 signify 30.4% of Pinterest’s advert viewers. (Hootsuite)

Pinterest Stats 2021
Supply: Pinterest

  1. 82% of individuals use Pinterest on their cell. (Pinterest)

  2. 95% of the highest searches on Pinterest are unbranded. (Pinterest)

  3. Pinners are 70% extra possible to interact with product tags in scenes. (Pinterest)

  4. Pins with “new” in overlay textual content lead to 9x greater aided consciousness. (Pinterest)

  5. Assortment adverts drive a 6-18% improvement incomplete basket measurement. (Hootsuite)

  6. 55% of individuals use Pinterest to store and purchase. (Social Pilot)

  7. 87% of individuals on Pinterest have purchased a product due to Pinterest, whereas 93% use Pinterest to plan a future buy. (Social Pilot)

Conclusion
These social media advertising and marketing statistics can present you the state of the digital house right now, the place it could be going, and how one can guarantee your online business is constantly assembly clients the place they need to be met.

Use these statistics to your benefit to perceive what you want to do to successfully use social media for your online business right now.

social media marketing facts
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