There are 2.4B users on Facebook and 1B users are on Instagram. In total, there are 3.7 billion users on social media networks.
An even more startling fact TikTok has surpassed YouTube in video watched time… the battle is on!!!! The Good News, if we play our hand right, we can tremendously benefit from the TikTok YouTube battle!
Moreover, according to Hootsuite, 1.3 million new users joined social media platforms every day in 2020. In other words, there are billions of customers performing online searches looking for what you have to offer. Also, those billions come in all shapes, sizes, and desires.
Presently, there’s so much noise and competition on social media it’s silly easy to get lost. Not only that, but there are also rules. By large, the #1 rule most marketers break is thinking that everyone is their customer. As a matter of fact, many marketers think all we need to do is put up a billboard and they will come! Not SO!
Although there’s isn’t a quicker route to customer engagement and retention. But, however, when formulating a strategic social media campaign there is a wrong and right way to get your messages across.
A few Interesting Stats
In 2018, an estimated 2.65 billion people were using social media worldwide. This number is projected to increase to almost 3.1 billion in 2021.
Marketing on social media has become one of the primary advertisement options. Today it encompasses 53% of the world’s population
Facebook had 1.84 billion daily active users in December 2020. (PR Newswire)
98.3% of Facebook users access the platform on mobile devices. (Statista)
Twitter had more than 330 million monthly active users in Q1 of 2019. (Twitter) The platform reached almost 200 million monetizable daily active users in Q3 of 2020, up 29% YoY. (Twitter)
In late 2019, Instagram Stories had 500 million monthly active users. (Statista)
90% of people on Instagram follow a business. (Instagram)
TikTok has about 80 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44
According to Sensor Tower, TikTok was the second most downloaded app in the U.S. in November with 4 million downloads (trailing only Disney+).
There are things you should know about social media marketing before jumping in. Just think, if marketing through social media was sooo easy, no one would fail. Essentially, every business that has internet access, and owns a computer would be swimming in sales. The better news, Some ARE!!!
Now I'd like to hear from you!
Which stats interested you the most?
Or maybe I didn’t mention your favorite SMM?
Either way, let me know by leaving a comment below now.