Social media is the driving focus for millions of successful business owners, so competition is fierce. Based on research, we all can agree that social media for small businesses is essential.
In fact, marketing on social media has become one of the primary advertisement options. Today it encompasses 53% of the world’s population. Small business owners like Jimmy, the Jam juicer to Sally the secret shopper utilizes social media to run their businesses. To put it differently, social media usage is one of the most popular online activities for business growth.
According to recent research, IN 4 YEARS, THE NUMBER OF U.S. ADULTS ENGAGING IN SOCIAL MEDIA GREW BY 61M. NOT ONLY ARE MORE ADULTS ENGAGED IN SOCIAL, BUT THEY’RE ALSO SPENDING MORE TIME. Adults are spending AN AVERAGE OF 1 HOUR AND 46 MINUTES PER DAY on Social Media.
As small business owners, we’re already juggling an innumerable number of tasks. To win we must know when to hold and when to fold. Listed are 2 resources that’s designed to keep your SMM intact.
Top Two Social Media Management Tools
Buffer
Buffer is a social media management tool built with your small businesses in mind. They have 75,000 customers. Including big names such as Huckberry, Spotify, FOOD52, and Shopify. Buffer marketing platform can help you reach your goals. Whether you want to build a brand or increase sales. Not only that, but you can also visually plan and schedule your social media campaigns.
You can:
Publish your content
Analyze your campaigns
Measure your performances
Create reports
Get insights to grow
Boost engagement,
Increase sales
Hootsuite
Hootsuite is one of the most popular social media marketing management tools around, with over 18M users. Newbies can start for free. Once experience is gain you can upgrade to the paid subscription. Hootsuite saves time and resources. Similar to a CRM it brings all your accounts under one umbrella. Being able to view all your comments and mentions in one place makes it easier. Lastly, you can also assign tasks, plot a social media calendar, and schedule updates.
More benefits:
You can:
Manage multiple social networks, from one platform
Easily connect with customers
Consistently grow your brand on social media
Integrate 100’s apps
Track your analytics
Auto content scheduling
Organize profiles
Regardless of which medium is used, adding content, such as videos, and images to engage users is a must. The social calls for creative messaging and consistency. Speaking of consistency, the easiest way to stay on track is to pre-plan your post. Thankfully, there are companies, social media management tools designed to help.
Now I'd like to hear from you!
Which social media marketing tool do you use?
Or maybe I didn’t mention your favorite tool?
Either way, let me know by leaving a comment below now.