SocialCXN: Influence the World

Introduction

Marketing is the backbone of every successful business. It forms the basis upon which every other strategy is built. With invention of internet, marketing has changed in terms of the approach and the way it works.
Digital marketing is taking the place of conventional one-on-one marketing strategy, even though we can not over emphasize the role of the conventional marketing.
There are people who are highly influential on social media platforms and have built reputation over the years, such are capable of influencing the decision of many people through social media and multimedia platforms. Some of these influential people have their fans or followers in millions.

Roles of influencers

Influencers play a major role in the world of digital marketing. They are often consulted by different brands to help them in promoting their products. There are many success stories along this line as a single person can actually influence the kind of product that would be used and accepted by millions of users. These influencers are not only on social media. Some use multimedia to promote products and they become widely accepted and turn to household product.

Challenges facing Influencers

As great as it is to endorse a product and it becomes household product, there is also a downside to this as many of the influencers receive rewards that could not commensurate with what they have done. Majority are underpaid for work done for these brands. These has been a major concern for many of the inflencer as they cannot stop or openly criticize a product they have already endorsed. This makes some of the influencer not wanting to get involved in product marketing and anything related with promotional activities.

The Plight of Brands

Meanwhile, brands have major challenge and very disadvataged in getting their ideas and products accepted by the masses. This is the major reason why they are in dare need of influencer who can inflence the choice of the majority. Brands understands the importance of these middle men and third parties in solving the problem of product marketing. So, this is a big challenge in bridging the gap between the two parties who are in need of each other.

Here Comes The Solution!

There is a platform that sees into bridging the existing gap and proffer solution to the problem of connecting Brands with influencer in order to strike balance and create enabling atmosphere for both parties to work together in harmony. This is no other platform than SocialCxN.

What is SocialCxN?

SocialCxN is on target to be the first decentralized influencer management platform built on Blockchain technology. With existing major brands already on our platform as customers, we are the next generation social application for Brands, Retailers, Startups, and Enterprises that are looking for greater visibility in the social media ecosystem in collaboration with content creators & distributors.

Strategies of SocialCxN

SocialCxN creates a mutual platform that allows bounty managers create various bounty campaigns with already set rules. The tokens that are allotted for each bounty are made available to ensure the payments of all bounty hunters when their works are accepted.
There is bounty campaign that is made available for all bounty hunters to see and then apply for it as they dim fit. When bounty hunters accomplish the task and submit their works, when the campaign ends at the end of the day. A summary report is created for the bounty manager to review through smart contract to checks and validates the works done by bounty hunters. The bounty manager then reviews the summary reports and take necessary action by accepting or rejecting the work done by the bounty hunters. If the work of a bounty hunter is accepted, the fellow receives automatic payment into the wallet through the smart contract. Incase the work is not accepted, the bounty hunter get notified, but if he or she wants a review, the process gets initiated immediately.

Transparency

SocialCxN gives room for brands and influencers to resolve any disputes in a decent and transparent manner. Social CxN does not take sides in an arbitration process.
The first person to initiates the dispute will deposit token on the platform to start the process. The other party will deposit the same amount of tokens. Then the CxN generals who hold CXN tokens votes for or against any of the parties involved. Then the party who gets more vote from the CxN generals will have the deposited tokens refunded with more credibility score. The party who looses will not receive the deposited tokens back and also gets a lesser credibility score when the token is distributed among the generals.

Tag Usage

The uniqueness of SocialCxN is that it gives room for content creators to create, upload and share the idea for marketing and campaigns with various brands through the usage of tags for more visibility, and content creators get paid for that.

Unique Identity

The information of each content creator is attached with a unique identity, this is to ensure that they all get paid for their ideas. Moreso, brands allow SocialCxN community to vote on the ideas that are created by different content creators and they get paid. There is also room for brands to buy rights to the works done by the content creators.

Selection of Influencers

In SocialCxN, brands have the opportunity to select some suitable influencer to work with. The calculation is done on the Social CxN to determine the price which is relatively fair, transaction which are all recorded on the blockchain.

Check the Token Details here

For more information

Website: http://www.socialcxn.com/
Whitepaper: http://socialcxn.io/uploads/docs/SocialCxN-WhitePaper.pdf
Telegram: https://t.me/SocialCxN
Facebook: https://www.facebook.com/socialcxn/
Join Bountyhive here
Bountyhive username: Petoz