Difference between Telegram and other messengers and social networks.
When we talk about monetizing sites and launching advertising campaigns, we first collect an image of our target audience. And where do we usually start? That's right, gender - age - geo - income, etc.
We form a pool of quantitative and qualitative characteristics, by which we will then look for our consumers. Marketing gurus are constantly repeating: do not limit yourself to the basic characteristics of the consumer. Maximize the habits of your ideal client. And this very recommendation is relevant for Telegram more than ever.
Telegram lacks the usual concept of targeting, and statistics on gender and geo are somewhat arbitrary (I will explain in the following articles). The only focus of the Telegram developers is the quality of the content and the interests of users.
The second feature of the messenger is the absence of a search engine and the concept of a "tape." I will combine these two points since, in social networks, these tools are needed primarily to promote sites. And if knowing the exact name of the channel, an internal search will help us, but concerning the "feed" - most likely, we will never see it in Telegram. What is the reason for this? Essentially the same as the lack of a target.
The philosophy of Telegram is straightforward - it doesn't matter what your "external" characteristics are. It is important what is interesting to you! No collection of personal data, no intrusions, no restrictions.
By the way, about the restrictions. Put a plus sign in the comments; who has ever been moderated on social networks? And if at the same time we want an "explosive effect" from the placement, and the creator has produced an ingenious material, but a little on the verge of generally accepted norms?
Many people want to get a viral effect from posting content but often have to limit their imagination to the Talmud from the rules for advertising in a particular network.
Is it productive? Unlikely. Is it a shame? Highly! And Telegram successfully sorted out this "pain" - there is no concept of a post moderation department in it. That is, the channel administrator is the only conditional ad moderator. Of course, if there is content that violates generally accepted norms of morality and ethics, Telegram will block.
The channel and the probability of unblocking it are practically zero. This should be taken into account by channel administrators when posting.
Therefore, answering the question "What's wrong with Telegram?" I hasten to answer - "Everything is very much so!". It's just that Telegram is a place where it is not so important at what age and what gender someone is interested in, for example, inbreeding a hydrangea, how much information about the hydrangea itself, about its types, care, etc. becomes essential.
The focus has been shifted to the qualitative interest of users. And this is the case when a channel with a small number of subscribers can give a tremendous return - the main thing is to find a channel with "your" audience.