Progress, innovation, and exploration is human basic instinct. Human beings throughout history struggled for ease and advancement, as evidently, they traveled from caves to the era of the internet. Internet could be regarded as the beauty of this era and the beauty of the internet is social contact and media, where many things are just accessible with a single touch. Nowadays, the World is in the grab of social media.
What is Social Media?
Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. While many people access social media through smartphone apps, this communication tool started with computers, and social media can refer to any internet communication tool that allows users to broadly share content and engage with the public.
Examples.
Examples of Social media platforms are Facebook, Instagram, Twitter, LinkedIn, and WhatsApp, etc.
Social media provides double-side traffic which makes it important, everywhere in this era. It is not just a platform where we can get in touch with people around the globe rather it performs many functions as it is the best marketing center where business could be reached globally, it keeps its users highly updated about global news, it provides an open opportunity of self-exposure to every one of its users easily without any restriction.
In recent times where every field has been almost digitalized, social media is making many things easily accessible like contact with those who are not accessible normally with the least privacy risks. Majority of the teenagers are the users of social media; they use social media for different purposes such as entertainment, knowledge, business, etc.
Although social media has its negative impacts as well it is of great importance in this era due to its special characteristics. As its uses and benefits are becoming inevitable compulsion of this age, formal and necessary things are also using social media; office orders, notifications, educational purposes, and many more.
Characteristics of Social Media.
Here are certain characteristics of social media, which perishes the importance of social media in this era.
• It is easy to access.
• It is cheap in terms of cost.
• It makes social contact possible.
• It gives a chance of real-time sharing and response.
• It is quick and effective.
Why Social Media is important in this Era?
Social Media has got a mesmerizing significance and recognition in current time, which because of its amazing features that are provided to its users, here are some instances.
Two-Way Traffic
The most distinguishing feature of social media is two-way traffic as other print and electronic media usually do not support two correspondence, it is only the social media where the common man can get into the eyes of authorities and masses. In any of the social media platform, one can come to know what other people around the globe think and react to any situation. This feature makes social media a very powerful tool for any common person to speak and express him/herself in the public eye.
For governments and other service providers, social media helps out in different surveys and the reaction of the community, it can direct the government and service providers in a favorable and suitable direction. In this way, the use of social media becomes of utmost importance. Many of the complicated issues of a larger scale could be probably solved by the effective usage of this social networking system.
Free of Time and Space Boundaries.
As a product of internet services, social media is highly significant due to the absence of time and space boundaries. Social media let you visit any corner of the World without any visa or passport. You can talk with anyone who uses this platform without any restrictions. You can get and provide services across the globe for international large-scale exposure. This social media gives users easy access to its users, which contributed a lot to its importance.
Marketing Purposes.
Social media conquered the era due to its marketing purposes, any kind of business let that be of small or large scale can be effectively transformed. The social media platform is an amazing advertising and marketing platform, which facilitates any marketer with cheap and widely accessed advertising opportunities. It lets the customers contact the desired service provider easily.
Jobs.
Due to its growing usage and importance of social media is a source of employment, it can be a good market for freelancers as well. Usually, people post jobs on LinkedIn, Facebook, and other platforms where they search for employees. Therefore, social media is benefitable both for employers as well as employees. People in search of jobs easily get to know about their desired jobs.
Knowledge.
Social media is a great reservoir of knowledge, people share new and old things daily, knowledge of a specific field, general knowledge, and current affairs. Thus, people learn many things while scrolling the page down, these features add much to the importance of social media in this era. Here people can be directed to access their desired books, journals, and many other sources. Moreover, many experts go to life and talk about their expertise, they deliver knowledge about practical life which turns out much more beneficial for learners.
Easy Access.
Easy access also adds much to the growing importance of social media. Social media is the easiest media, which anybody can easily access. It can be accessed with a low-cost budget. 80% of the World’s population can easily use social media to raise their voice, to share their views with the public around the globe.
Therefore, social media is highly important in this era, as it is cheap, easily accessible, without any time and space boundaries. Its usage is becoming a need of time.
Author’s Biography.
Aasima Bibi, a newbie but a smart writer in the field of content writing and digital marketing industry. She has done a BS in English Language and Literature and joined the professional SEO service company in Karachi for improving her writing skills and professional growth.