Want to grow and expand your business reach, but struggle with the concept of social media? Here are five tips we recommend you to follow to increase your social media engagement and drive your business growth with:
Planning is essential
To get the most out of social media, you need to decide what you want to achieve. Set SMART goals and do some basic social media research to understand what's working and where the gaps are. With advance planning, you can also summarize your content and design it for a specific target group. Also, not all social media is useful for your business, so you need to plan and evaluate the social media platform you use. Is your target audience using Twitter or are you interested in YouTube video content?
Consistency is important
Keep your posts consistent and plan how often you post them on social media. Scheduling posts helps keep your feed up-to-date. The more regularly you post, the more engagement your followers will have.
Using the right tools
It's easy to get overwhelmed at first. You may not know where to start or which tool to choose. Plan your attack by starting with an understanding of what your goals are. Are you trying to get followers, likes, shares, comments and clicks on your posts? To expand your reach, you may need to find influencers in your area. Whatever it is, find the best way to reach those goals and then explore the various tools that will help you achieve them. One tool that can help achieve this goal is Social Pilot.
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Include Different Contents
Not only do you need to make sure that your content is relevant to your business, but you also need to include different content in your social media posts. Your followers want to know what you've achieved and what you're working on, so talk about it. Also, when something big happens in the industry, make sure it's "talked about". Don't forget to admit it, such as on news / notice days.
Participate in Social Media Conversations
You need to monitor and respond to all social media conversations from customers and prospects engaged in your business. Over 80% of customers expect businesses to respond within 24 hours of posting on social media. Meet those expectations. You have to show the audience what you care about and thank it!
Measurement and monitoring
By measuring and monitoring posts and tweets, you can optimize your content in the future. Identify posts that perform well and are most interesting to your audience, and content that hasn't been engaged to help you find content topics that are popular in the industry.