I am sure you all have heard about the 4P's of Marketing and you take into consideration these 4 P's when you launch or brand your product. Similarly, when you are launching or branding product on social media your need to keep the 7 P's of social media marketing;
Product:
When you are about to market your brand you need to know what your product is and what its uniqueness (USP) is.
Price:
Then you set the price that the customers have to pay w.r.t its competitors.
Promote:
After product and price, you need to work on how will you promote/market your product and where will you promote it.
Platform:
In social media, you need to decide the platform which will be best for you and distribute information according to weight-age.
Partnership:
You can also do partnership or affiliate with other companies for a campaign.
Policies:
Then you make a set of defined policies for your brand.
Public:
Then comes the public internally or externally that affects your brand.
So, if you're about to launch or brand your product digitally make sure you have considered the above mentioned P's of Social media marketing.