Are you looking for an effective way to build your brand, demonstrate thought leaders, and position yourself at the next level? Please wait!
There is no better way to do this than writing a white paper.
According to the Content Marketing Institute, 70% of B2B companies rate white papers as one of the most effective forms of marketing content over videos, blogs, newsletters and online presentations.
But do you think only writing helps? You better know it's a "NO".
A white paper is one of the valuable content marketing tools for generating leads and piquing the interest of potential customers. They are created by marketers to educate their audience about problems or to explain a specific solution or methodology for solving problems they are facing based on research, current industry data, and statistics.
However, hours of writing an excellent and authoritative whitepaper cannot make users download and read it too. As a result, it collects dust in a hidden corner of a website. No more!
It's time to blow the dust away and bring it in front of your target audience. That means PROMOTIONS - A common area where marketers are wrong about whitepaper marketing and are looking for answers. - How can whitepapers be promoted on social media to generate valuable leads and get more people to download?
The good news? Here are the top 4 social media platforms with fantastic marketing tips for promoting white papers that drive more downloads and shares. Sounds interesting? Let's demystify this.