The winners of the beauty contest are always judged on the basis of qualitative judgment: Who is the most beautiful face? Who is his most attractive personality? Who gives the most satisfying answer when the interview?
How to determine the most beautiful, the most interesting, and who gives the most satisfying answer? The jury is entitled to give the assessment. Because juries are humans who have their individual tastes and their reference rate depends by various factors, then the beauty contest jury is always composed by many people from different backgrounds to avoid bias.
This is why football is not a beauty contest, where the winner is not determined by who plays the most beautiful or the most beautiful. There is no jury to judge which team is more suitable to come out as a winner.