Lonzo ball, the sneaker free agent. As most of us know, in April: Nike, Adidas, and Under Armour decided to pass on Lavar Ball’s unreasonable expectation for his sons first shoe deal (1 billion dollar + change is the price for the Ball brothers).
As a result, the Ball family decided to go independent and create the ZO2, a $495USD sneaker by the Big Baller Brand.
To cut to the chase and skip the BS, this was strictly a business move made by Lonzo’s dad, Lavar. The attention he has brought to his son, whether good or bad is increasing their value. This decision leaves several doors open for Lonzo and Lavar seems to be very confident in his son.
“I know I’m on the right step because if nothing like this ain’t happened in 100 years, then guess what?” Ball said.
Fast forward a few months, and Lavar’s other prediction becomes reality. Lonzo Ball, a Los Angeles Laker. Now, Zo is on the team he wanted to play on with the freedom to wear any sneaker he wants. Summer league is now underway, and Lonzo is definitely making the most of this luxury. He’s also playing pretty well so far.
Lets see if and when this publicity stunt lands Lonzo Ball with a sneaker deal his father is willing to agree with.
From the small sample size below, it looks like Nike would be a great fit for Lonzo, lol.
Stats in the ZO2’s:
5Pts, 4Rbs, 5Ast
11Pts, 11Rbs, 11Ast
Stats in the Nike Kobe’s:
36Pts, 8Rbs, 11Ast, 5Stls
Stats in the Adidas Harden’s:
16Pts, 10Rbs, 12Ast
Stats in the Under Armour Curry’s:
14Pts, 9Rbs, 7Ast
Reebok needs to get in on this.
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That would be great. Haven't seen a big name with Reebok since Allen Iverson. Lonzo could change the game and revamp the Reebok brand. Would be interesting to see!
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Lonzo Ball is going to win rookie of the year wearing Nikes!
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Great post buddy! Lonzo has been beasting in the Summer League ever since he ditched his own shoes. One thing I'd like to add is he was also 0-2 with his own shoes and 3-0 when wearing someone else's. Maybe his shoes just aren't as comfortable to play basketball in?
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Good point. I agree, brands like Nike and Adidas have been working on the technology they use for years. A new brand can't create comparable tech overnight.
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Not a ton of tech in sneakers, but they try to convince us there is. Biggest problem w BBB could be workmanship; cheap outsourced sneaker manufacturer (China etc) might not give a crap the longevity and strength of the sneaker-- hard to tell unless QA is strong-- hard to imagine LaVar Ball having strong QA skills. But who knows?
We wrote a post about open sneaker contracts at near the draft-- check it out!
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You definitely have a point there. Looking forward to seeing how his sneaker choice will be come the regular season. Thanks for the feedback!
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