Not a ton of tech in sneakers, but they try to convince us there is. Biggest problem w BBB could be workmanship; cheap outsourced sneaker manufacturer (China etc) might not give a crap the longevity and strength of the sneaker-- hard to tell unless QA is strong-- hard to imagine LaVar Ball having strong QA skills. But who knows?

We wrote a post about open sneaker contracts at near the draft-- check it out!