"Banner ads are very successful even though they are widely assumed to be ignored by most readers. Even Google remarketing entirely depends on banner ads and is considered one of the best-converting tools in the Google Ad network."
You may have heard before that banner ads simply don't work, but this article explains in detail why that assumption is just plain wrong! Check out this read, featuring our founder, for an explanation on why you shouldn't give up on banner ads yet.
Read here: https://content.dash.fi/advertising/3-banner-ads-examples-and-why-they-work