"Using big data and ML, brands can analyze shopping budgets, brand preferences and past buying history to assist consumers with offers or help avail custom coupons, whether having an in-store experience or a virtual shopping journey."
Crossing the barrier between digital and physical can be rewarding! Learn more about going phygital in this article, featuring our founder!
Read here https://www.cmswire.com/customer-experience/get-phygital-and-tone-your-customer-experience/