What is a north star metric and why does it matter?
A north star metric is the key measure of success for the product team in a company. It defines the relationship between the customer problems that the product team is trying to solve and the revenue that the business aims to generate by doing so.
This serves three critical purposes in any company:
- It gives your organization clarity and alignment on what the product team needs to be optimizing for and what can be traded off.
- It communicates the product organizations’ impact and progress to the rest of the company - resulting in more support and acceleration of strategic product initiatives.
- Most importantly, it holds product accountable to an outcome.
In most companies, product teams are measured by how much they ship, not on the impact they have on the business. Without an impact driven culture in product, you can’t influence the destiny of your business. Without a north star, you can’t have a product-led company .
Source : amplitude.com
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