To give the platform some intrinsic value
Why not call it upsteem/downsteem instead of -voting?
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I think it would just make it more complicated for non-crypto users. I kinda dislike when cool names are given to common things, id say its done day-by-day as marketing strategy. It could be good for the crypto people on Steemit but from my experience of people and crypto they hate terms they don't understand and will probably make them flee away.
Ps: by people and crypto i mean people that is not familiar with cryptocurrencies.
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