This is worth discussing as it appears contradictory to the only message on the steemit.com landing page:

Steemit is a social media platform where everyone gets paid for creating and curating content.

What is the prime motive for anyone to use steemit, if it's not to get rewarded for what they already do for free?

I understand that the quality of the content could be higher that normal because of rewards, but I'd been interested to hear what you see as a prime motive for why would communities would adopt. It may help sharpen the core messaging.