This is a blockchain, not a company. Justin just bought a company (one that is mostly worthless now). The real value is the people and technology and the technology is all open-source.
I think his plan was simply find more users/buyers of Tron. And to do that by bringing a social media platform to Tron. But this plan was always technically not acheivable, in my opinion, because Tron is too slow to support what Steem does.
At this point, Justin has just lost it all. His whole plan has fallen apart in the face of community resistance.