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When it comes to your website, extra care should be taken to ensure that it performs optimally to serve its purpose. Here are seven important guidelines to follow to ensure your website performs well.
Avoid using splash pages.
Splash pages are the first pages that appear when you visit a website. They usually have a lovely image with words like "welcome" or "click here to enter." In fact, they're just pretty vases with no real function. Give your visitors no reason to click the "back" button! Without the splash page, show them the value of your site right away.
Avoid using too many banner advertisements.
Even the most inexperienced internet users have learned to ignore banner advertisements, so you will be wasting valuable website real estate. Instead of being pushed to buy, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel as if they want to buy.
Provide simple and straightforward navigation.
You must provide a simple and straightforward navigation menu so that even a young child can use it. Avoid complicated Flash-based menus and multi-tiered dropdown menus. Visitors will leave your site if they cannot find their way around.
Provide a clear indication of the user's location.
When visitors are deeply immersed in browsing your site, you'll want to make sure they know where they are at any given time. As a result, they will be able to easily browse relevant information or navigate to any section of the site. Don't perplex your visitors because perplexity means "abandon ship"!
Do not use audio on your website.
If your visitor is going to spend a long time on your website reading your content, you'll want to make sure they aren't bothered by some audio looping on and off. If you insist on including audio, give them some control over it – volume or muting controls would suffice.
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