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If you were to ask, "Which is more important, the mailing list or the product?" Any astute marketer would respond, "The mailing list."
In general, any wise businessperson prioritizes hungry demand (and not just any demand) in front of the product. In other words, if there is no demand, there is no product! A mailing list, on the other hand, represents demand, or your business, if you will.
If you visit any Joint Venture forums or membership sites, you will notice that product and service owners require mailing list owners more than the other way around. This is due to the fact that the mailing list owners have the prospects that the other type of partner is looking for.
And if you own a mailing list, you don't have to make money by selling your own product. You can sell advertising space or form a joint venture with product owners in exchange for recurring or non-recurring commissions.
The majority of the most successful web businesses on the Internet today build their mailing lists (or subscribers) first before displaying their products and services. Facebook.com is a good example. In a nutshell, Facebook.com is a free website that connects friends and potential friends from all over the world.
While facebook.com does not profit from the number of members who join the site, the company does profit from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members facebook.com has recruited, which is over 3 billion worldwide.
According to KamilFranek , a Czech business analyst the majority of Facebook's revenue comes from selling advertising space.
This company is the perfect example of why every business should first establish a need or demand for their product, and why you should do the same whether you run a friends site or not.
(Learn more with Kamil Franek, about how Facebook has become and is still profitable today. There is much you can learn from that.)[https://www.kamilfranek.com/how-facebook-makes-money-business-model-explained/#:~:text=Facebook%20makes%20money%20predominantly%20by,%2486bn%20revenue%20in%202020.][
]Source kamilfranek.com.