It's Time for Logistic Entrepreneur Welcomes the Digital Economy!

Nowadays, more and more start up efforts are established. Some of them have even been able to achieve in the national and global arena.

The condition is in line with the projection of the Ministry of Communication and Informatics (Kemkominfo) in 2020 that the Indonesian digital economy could grow to 130 billion US dollars or about Rp 1,700 trillion.

Digital economic projection figures of 2020 reached 20 percent of the total gross domestic product (GDP) of Indonesia.Projection is up from the realization of 2017 amounting to 75 billion US dollars or about Rp 1,000 trillion.

The stretch of the digital economy gives fresh air to the presence of new entrepreneurs. Businesspeople continue to emerge, not least in the logistics sector or supply chain. With the massive online transactions, the logistics sector is taking pride.

The number of new players in the industry helped make the competition more hot. Logistics entrepreneurs should be smart to give the best service. If not, the stakes are the consumers drifting and switching to competitors.

Marketing expert Philip Kotler in his legendary book titled Principles of Marketing says, customer loyalty is very determining the fate of a company in the long term.

Loyal customers are those who are satisfied with a particular product or service so that they have the enthusiasm to reintroduce it to others.

Therefore, for logistics companies, customer's positive impressions are very important. Goods delivery should be done carefully so that order items arrive on time.

Need fleet management solution

Referring to the World Bank Logistics Performance Index data, logistic quality has not become an important factor to be considered by Indonesian businessmen.

Amid the penetration of online transactions, Indonesia's logistics position actually decreased from the previous 53rd rank (2014) to rank 63rd (2016).

Indonesia's ranking is still lower compared to neighboring countries, such as Malaysia in 32nd place and Thailand at 45th rank.

Still, the challenge to improve the infrastructure of Indonesia should not dampen the desire of logistics entrepreneurs to continue to provide excellent service for consumers.

Planning the vehicle must be mature so as to create efficiency, both in terms of cost and delivery time.

Well, in order to maximize the fleet for the distribution process, logistics companies need to utilize digital technology in operating the business. Nextfleet from Indosat Ooredoo Business for example.

These services also facilitate established businessmen who are transforming digital to compete with new startups.

One of Nextfleet's features is three personas that provide digital features or applications for fleet managers, drivers, and customers. All distribution activities can be monitored accurately and in real time through a digital system or application.

For more information, you can click on the following link.Can also call 0815-1201-8888 or e-mail to [email protected].

With the planning of a mature logistics fleet, undoubtedly the company can receive masksimal results efficiently.

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Author: Haris Prahara

Editor: Dimas Revelation
https://ekonomi.kompas.com/read/2018/03/26/090300426/waktunya-pengusaha-logistik-sambut-geliat-ek?utm_source=nativeinarticle&utm_medium=mobile