"Indeed, as the attrition rate seems to be ~66%, it seems really important to understand why it is so high."
I have argued that the reason for this is the minnow-rewards are not great enough here: https://steemit.com/growth/@freewill/the-number-of-active-users-is-on-the-decline-let-s-talk-about-why-and-solutions
This could indeed be part of the problem, thought I'm not convinced yet it's the root. Thanks anyway.
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I have a new theory posted here. Let me know what you think of it: https://steemit.com/steemit/@freewill/the-overjustification-effect-and-what-it-means-for-steemit
@freewill
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