The great thing is that sometimes there is no certainties when supporting some projects. There was no as FB and other Social Medias emerged some time ago and they became big. The point is also to be cautious when reading or hearing about the ambitions of start-ups and new products To me the the rings bell when the strive is to be as big as the bigs. Such ambition prove irresponsible and not sound enough. Obviously our lives will not end when projects do not make it. In some way when posting without investment one can get a healthier approach to the thing and say nevermind what happens it was free money without loss in investment. I also agree with you that the whales goal is to maximize their profit in getting a good ROI even though I do not see what their strategy is when seeing the current value of steem. No sure whether steem will be surviving the next 2 years .
Thank you for having read my post mate.