Until now, the real estate industry and the construction industry have used mass media such as television and newspapers to disseminate information.
However, it is known that people in their twenties and thirties, who can be purchasers, collect information on the Internet, especially from SNS.
According to the "Survey Report on Information and Communication Media Usage Time and Information Behavior" released by the Ministry of Internal Affairs and Communications in September 2019, the Internet usage time for teens to 30s exceeds the real-time viewing time for TV. ..
It is time for companies to shift from the traditional mass media to information dissemination via the Internet.