As far as the content of the blog is concerned, it all depends on your Blog topic/title. Try to focus on things related to your topic and post within the scope.
Try use unique ideas like
- Write a post and post any funny picture in between
- Give links of interesting websites in your post that will increase your rank in Google as well (known as Back Linking).
- Make it more interactive so that the reader is involved in it. like Interact with your reader by using YOU and I type words so that the reader is a bit interested.
- Ask Question : Ask a question in the end of every post so that people answer it in comments and then be polite while replying to them.
- But in the end i would say it depends on your blog title that what actually you post.
To make you website lovable as you say,
1.You can choose an attractive theme.
2.Make your posts readable, Use pictures and try not to make lengthy paragraphs that make the reader bored and can affect the overall looks of the blog.
3.Try to make Good primary menu for the reader.
4 Connect to different social media to engage them in a better way.
5.Try interesting things in the side bar Like connect a Facebook page,
create a slideshow of pictures, a calendar would work.
That’s all i can answer now in general, as i am unaware of your blog’s Topic. If you want to see more tips and tricks visit : How To Increase Traffic On Your Blog
Thanks .