The risk associated with the investment you mention really depends on the perspective of whether investing money or time. If money, I agree that it continues to be speculative just like many developing technologies of the past. Those that need the money and cannot risk losing it should not take the risk. However, if it is about the time and effort, I see the risk/reward well worth it. Particularly if it is someone that already has the experience and/or passion with engaging on social platforms. While it could end of being an opportunity cost, they could always build upon the networking and community achieved by engaging in the ecosystem.

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