When Steemit Inc, decided to open source the STEEM Blockchain, that is the moment that Steemit Inc begun to benefit (after pre-mining their Ninja Shares). That is when those shares took a value that could raise or lower or indeed be rendered null and void. There was (and is) not ever a guarantee that any tokens will have a value or specific use, and with the STEEM Blockchain being open source,..Steemit Inc is no longer in control of how it operates, the community has decided that Steemit Inc should not be able to transfer tokens that could potentially give controlling interest to another interest (Justin Sun) who then potentially takes the STEEM Blockchain in a direction not wanted by the majority of it's users.

This soft fork places a "for now" lock on the ability of Steemit Inc to transfer any tokens that could potentially provide majority voting rights to Justin Sun.(who could then potentially "take over STEEM"

Justin Sun Did NOT buy the STEEM Blockchain, he bought Steemit Inc.

This soft fork "for now" is a good thing in my view. As the only responses from Justin Sun is that "for now" ... (you fill in the rest).