Start a community or tribe around said company or product.
Yes, a good idea would be to create a debt instrument backed with STEEM.
Have the community members blog about their experience with the company.
Yes we can conduct a survey.
Tell them the size of the communities' wallets as an incentive to begin accepting STEEM as payment
That size of the community is the most important thing before going to integrate with a payment solution and/or creating a debt instrument to facilitate a similar service.
Have a great day.
Steem on.
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