We will be more empathetic
The adoption of virtual reality can play an influential role in our ability to understand perspectives other than our own at the current moment. For example, VR could be used to understand the plight of refugees, giving us the opportunity to step into their shoes, which may make us more likely to take action or donate money.[iv] Other examples may include stepping into the shoes of our future selves, and looking at the lives we will live 40-50 years down the road if we save $200 a month vs. $2000. This application can bring home the need to save over the short term desire to spend. BMIs may also advance our ability to empathize if we are able to understand someone else’s full perspective straight from their own brain, rather than if they are trying to communicate it and misspeak or their intention is misinterpreted by the listener.
We will see the emergence of extreme personalization and customisation
We already see an advanced degree of personalization in marketing practices, but this will be extended in the future to touch virtually all aspects of our lives. For example, in addition to location and past purchase history data, marketers may be able to use emotional filters based on our activity to change the tone of their message on the spot in response to our current mood. Personalization will also extend to our homes, as we are currently seeing with smart home devices that can set “moods” with lighting and music. Eventually, we may see AI personalization affect our career trajectory, playing a guiding role in the positions we are offered based on our personal strengths. It is inevitable that our diets and medical treatment will be far more personalized based on the information that our genome reveals about us. Personalisation will eventually give way to customisation at mass scale where products and services will be completely configured to personal needs and preferences.