While I think the bike has a great slim and simple design, as a company I would reconsider the design of the logo or should I say typography. While companies have the best aesthetic and practical use paired with the design in mind, the typo of choice is what the company stands behind and gives the product a name everyone can relate to. Non the less, I might be purchasing one, but as people say "you eat with your eyes first!"
Anyways, thanks for this great post!