Segment
Personalized, consistent, and real-time customer experiences
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Segment personalizes every interaction and enables personalized, consistent, and real-time customer experiences. Unify your customer’s touch points across all platforms and channels. Understand your customer journey. Personalize emails with recommendations based on user behavior. Understand the number of emails reaching a customer every day & limit it to prevent unsubscribes. Optimize your offers by predicting the likelihood someone will buy.
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Thanks, I read an article an interesting article on the player journey and how to optimize it in the gaming industry, which I’ve attached below
why customer journey mapping is important
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